All capabilities

Control what gets shown

Complete control over what is recommended

Boost, suppress, exclude, pin or guarantee content, and set how hard editorial decisions push against personalisation.

What it does

The mechanism

  1. 01

    Contexts give each surface its own configuration, and rules are applied at request time - so changing what surfaces needs no retrain, no redeploy and no release.

  2. 02

    You decide how strongly an editorial decision overrides the model, rather than choosing between a fully automated feed and a fully manual one.

What it gets you

Three things you can point at

01

The control room

Boosts, suppressions, exclusions, pins and guaranteed placements, each scoped to the surface it belongs to.

02

Simulate before publishing

Preview how a boost, exclusion or quota would land for individual users, for a segment, and for catalogue exposure overall.

03

Preview as any user

Pick a person and inspect exactly what they would be served on each surface right now.

Find the model that wins on your data. Ship it without a rewrite.

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