The path of an event
One place to hold the rules.One place to hold the rules.
Retrieval and ranking are separate steps, which is why a use case can change on a Tuesday afternoon without retraining anything.
Events
01Views, clicks, carts, plays, and reads arrive from web, app, and server.
Profile
02Behaviour resolves into a live session and a longer-running identity.
Retrieval
03Candidates are pulled from the catalogue by embedding, filter, and rule.
Ranking
04One scored order, shaped by intent, business rules, and the live experiment.
Surface
05The shelf, row, rail, or message that the person actually sees.
<<Every impression becomes the next event
- Launch surfaces
01
- Home, search, product and article pages, feeds, email, in-app.
- Signal types
02
- Views, clicks, carts, saves, plays, reads, searches, skips, and more.
- Control layer
03
- Rules, experiments, tenants, and model launches, edited in one console.