Understand your audience
Interests that change over time
Follow how one person's interests move, and tell a settled taste apart from a single unusual session.
What it does
The mechanism
- 01
Fragmented behavioural signals are turned into one current picture of what a person is interested in now, rather than an average of everything they have ever done.
- 02
Long-term preference and short-term intent are held separately, so an unusual evening does not rewrite a profile - and a genuine change is still picked up quickly.
What it gets you
Three things you can point at
01
A profile that stays current
Interactions fold into the profile within seconds of arriving, so the next request already reflects the last one.
02
Intent apart from taste
Session-level intent steers the current visit; established preference survives it. Neither is allowed to drown out the other.
03
Why did this change?
A timeline of the events that moved an interest, a profile or a recommendation, so a shift can be explained rather than guessed at.