Understand your audience
A living map of your audience
Explore the relationships between your users, your content, their interests and the behavioural clusters they fall into.
What it does
The mechanism
- 01
Every user, item and interest sits in the same space, so the relationships between them can be looked at rather than inferred from a dashboard of totals.
- 02
Communities emerge from behaviour instead of being defined by hand, which surfaces the groups you did not know to look for alongside the ones you did.
What it gets you
Three things you can point at
01
Behavioural clusters
Groups of users who share interests or patterns are identified automatically, without anyone writing a segment definition first.
02
Emerging interests
Topics, products and content clusters that are starting to grow show up before they are large enough to move headline engagement.
03
Catalogue coverage
The same map reveals duplicate content, unusual clusters, missing metadata and the parts of the catalogue nothing reaches.
Understand your audience